Halle Berry turns entrepreneur
| ts mass-market accounts. Berry's line may also get a boost in February 2010 when she releases a new fragrance, Pure Orchid. And she's already working on a third.
But being prolific poses its own risk, warns Grant. "If you're [putting out products] in too rapid succession, it can become too commonplace. It's one of things you have to balance." Grant asks, "Can she do what Elizabeth Taylor did? Can there be a House of Halle Berry?" Halle bashfully demures when asked about her greater ambitions, but she understands that the key to her success lies in the ability to sell authenticity. "As long as I stay true to it and I'm always honest ... then I think, in the long run, that just helps to validate my brand." |